News

‘The Walking Dead’ premieres to 16M viewers

‘The Walking Dead’ premieres to 16M viewers

HIGH RATINGS: Cast members and producers of "The Walking Dead" take part in a panel discussion at AMC's TCA Winter Press Tour in Pasadena, California, Jan. 14 2012. Photo: Reuters/REUTERS/Jonathan Alcorn

LOS ANGELES (Reuters) – AMC’s cult zombie horror series “The Walking Dead” drew its largest audience in the show’s history, 16.1 million viewers, for the season premiere on Sunday, the U.S. cable television network said on Monday.

According to Nielsen data provided by AMC, the hour-long season premiere was the top-rated show across all U.S. television programming on Sunday night in the 18-49 demographic, including NBC’s NFL “Sunday Night Football” game, which usually draws the largest viewership in the demographic.

Out of the 16.1 million viewers, 10.4 million were in the 18-49 age group most coveted by advertisers. The season three finale of “The Walking Dead” in March attracted a previous high of 12.4 million viewers, with 8.1 million in the 18-49 group.

“The Walking Dead” also went head-to-head against NBC’s primetime football game in much of the country, except for the West Coast. The football game between the Dallas Cowboys and Washington Redskins drew a total of 19.7 million viewers.

AMC said more than 5 million users discussed the season four premiere on Facebook and Twitter, and the episode generated more than 1.1 million tweets on Sunday.

“The Walking Dead,” based on a comic book series of the same name, follows a sheriff’s deputy as he tries to save survivors from flesh-eating zombies in a post-apocalyptic world.

AMC, owned by AMC Networks Inc., has been expanding its audience with stylized shows, such as period advertising drama “Mad Men” which drew a series high of 2.7 million in June this year, and the series finale of gritty drug drama “Breaking Bad,” watched by 10.3 million viewers last month.

Recent Headlines

21 hours ago in Entertainment

OPENING WEEKEND: ‘Mother’s Day,’ Key & Peele comedy ‘Keanu’ hit theaters

22-overlay-9

Here's a look at some of the films set to open this weekend.

21 hours ago in Entertainment

WHAT’S ON: New on Netflix, Amazon & Hulu this May

netflixAP

It's going to be a great weekend for some binge-watching.

23 hours ago in Entertainment

Alicia Vikander to play Lara Croft in ‘Tomb Raider’ reboot

vikanderREUTERS

The Swedish Oscar winner follows in the footsteps of Angelina Jolie to play the famed adventurer.

1 day ago in Entertainment

‘Angry Birds,’ apps to go hand-in-hand at the movies

21-overlay-15

Creators of the upcoming "The Angry Birds Movie" movie will ask audiences to whip out their phones during the end credits and point them at the screen.

1 day ago in Music

Lenny Kravitz, Queen Latifah to star in new Fox drama

queenlatifah771031325145

The show "Star" will feature newcomer actors Jude Demorest, Ryan Destiny and Brittany O'Grady as the singers.